FORVIA will supply entire car seat sets for Luxeed, in a deal worth several hundred million euros. The award strengthens FORVIA's presence in the Chinese automotive market, particularly in the fast-growing premium segment.

Seat assembly will take place at a dedicated facility in Wuhu in the southeast of China, where FORVIA will build a new production line specifically for the program. Components, mechanisms, and seat structures will be supplied by three other FORVIA plants in the Chinese cities of Jiaxing, Wuxi, and Yancheng.

The award includes delivery of some key technologies featured into FORVIA’s Transformer Seat, which was unveiled at Auto Shanghai last year. The final product will include automatic real-time seat adjustments, based on occupant's morphology and the vehicle’s driving conditions, powered by dedicated algorithms. Seat sets will also include lightweight metal frames and zero-gravity chairs, which recline to an almost fully horizontal position, allowing the occupant’s weight to be distributed more evenly across the body and thereby reducing spinal pressure and joint stress caused by gravity.

Deep strategic connection with a major Chinese OEM

Commenting on the award, Sébastien Limousin, Executive Vice President of FORVIA Seating, said: 

“This is a major first agreement with one of China’s most dynamic automotive manufacturers and it significantly expands our strategic position in China. Luxeed’s trust in FORVIA’s innovations demonstrates the value of our focus on automated, individualized, and context-aware seating experiences. The speed with which this deal has come together and the innovations it will deliver are a testament to FORVIA’s dynamism and the responsiveness of our teams, in China and globally.”

Accelerated set-up and start of production

The project stands out both for its rapid time-to-market for related technologies and for its accelerated production timescale, with a start of production scheduled for August 2026. All production preparations, including the construction of the new production line, are due to take place in approximately six months, thanks to major assistance from the teams at FORVIA’s China headquarters.

About Luxeed

Luxeed, established in 2023, is a premium-electric brand owned by Chinese automaker Chery. The brand has two passenger vehicles already on the market, the Luxeed R7 and S7, with an MPV currently in development