Beginning with vehicles being produced in May 2025, the partnership will allow users of SAIC export brands, including MG and IM across Europe & Asia-Pacific (APAC) to enjoy a curated portfolio of in-car apps. This creates the opportunity for vehicle users to have easy, safe access to a rich and immersive connected experience within their infotainment system. The expected volume is over 300,000 cars annually.

Mona LEVACHER, Director of Appning declares “Being selected by SAIC, one of the China’s largest automakers, is a strong endorsement of Appning’s leadership in in-car app ecosystems. As the trusted partner for global OEMs, we are proud to bring our curated, safe, and localized app experience to SAIC’s international customers. This marks a key milestone in our global growth journey as we continue to shape the future of connected mobility."

Partnering with SAIC, one of the top Chinese vehicle exporters, aligns with Appning’s strategic goal to scale its in-car app ecosystem globally. MG, one of SAIC’s brands, is already recognized as one of the EV leaders across EU.

Appning bridges the gap between OEMs and content service providers by working as a partner to carmakers, ensuring the apps are adapted to their look and feel, and safety-verified in compliance with Android’s driver distraction restrictions. For app developers, Appning provides tools and testing environments to facilitate the integration of their apps into vehicles. In 2025, Appning aims to achieve 20% market share of connected vehicles through its apps market, bringing additional revenue opportunities for carmakers and the app developers.