Setting a new standard for comfort

FORVIA’s first new seat is built on a rugged metal platform designed for industrial duty and simple integration into existing machinery. With enhanced features including massage systems, heating, adjustable bolsters and lumbar support, it improves efficiency and productivity by providing operators with advanced ergonomic comfort. 

Based upon a standard structure, manufacturers can choose which comfort and technology features operators need, then specify desired configurations, from a minimum-equipment base to fully featured premium seats – all without redesigning core architecture. Key technologies include an ergonomic swivel system with a secure, intuitive electronic locking mechanism that allows operators to adjust their position precisely to their needs, along with Vibe®, an advanced safety feature that warns operators of potential dangers or obstacles through in seat vibration alerts.

The second seat has a robust metal structure and a modular architecture that separates the cushion and backrest into replaceable, upgradable modules. This modularization supports repairability and lifecycle extension while simplifying integration and allowing quick repair or upgrade without full seat replacement, reducing downtime and lifecycle costs. 

Key features include highly robust, fixed seatbelt-in-seat technology, incorporated in the seat’s structure to perfectly adjust to the operator’s seating position, improving overall safety, alongside a range of wellbeing functions such as active lumbar support, massage options, adjustable cushion length, and thermal control – features that reduce fatigue, minimize back strain, and help operators stay alert during long periods of use. Both seats make extensive use of sustainable materials.

An ongoing expansion into a thriving market 

FORVIA Seating’s debut appearance at ConExpo this week marks an important step in its ambition to grow into the global commercial and industrial vehicle market, which accounted for around 7 million units 2025, with 4.6 million units for agricultural, construction, and material-handling equipment. Its presence at the show will be supported by the expertise of FORVIA HELLA, which has a long history of supplying the construction sector.

Commenting on FORVIA’s presence at the show, Sébastien Limousin, Executive Vice President of FORVIA Seating, said: “We’re very excited to make our ConExpo debut and bring our seating innovations to the construction-machinery market. These two new products represent the pinnacle of our seating expertise and offer machinery manufacturers and operators an entirely new level of comfort and safety features that is unlike anything else on the market. At FORVIA Seating, we aim to be a leading partner for equipment manufacturers and fleet operators in this industry, and we think commercial and industrial vehicles will make up around 10% of our global sales by 2030.”

For more details on FORVIA’s seating solutions, visit FORVIA at CONEXPO-CON/AGG: Las Vegas Convention Center, Booth N12824

The media are also invited to attend a press conference at FORVIA’s booth on March 4 at 2pm, which will introduce these seating innovations.